About Pure and Natural Body Essentials — Our Story
At Pure & Natural Body Essentials, we’re a Michigan-based clean beauty company founded on experience, integrity, and care. Every formula is developed and personally tested by our founder, Diane, who began creating natural skincare to calm her own sensitive skin.
Through years of formulation research, ingredient study, and customer feedback, Diane perfected gentle, effective skincare that helps people feel confident again. Each product is handcrafted in small batches using ECOCERT-approved, cruelty-free, and plant-based ingredients — always made locally in Michigan for freshness and quality you can trust.
Our mission is simple: to create skincare that’s safe, sustainable, and genuinely effective — powered by nature, guided by science, and proven by real results.
Our Commitment to You
Transparency and trust guide everything we do. We believe customers deserve to know exactly what goes into their skincare — no hidden ingredients, no greenwashing, and no shortcuts.
Our small Michigan team oversees every step of production, from ingredient sourcing to packaging. Each batch is safety-tested and quality-reviewed before leaving our studio. We partner only with ECOCERT-approved suppliers and support Environmental Working Group (EWG) research to ensure ingredient safety and environmental responsibility.
When you choose our products, you’re supporting a women-led, small-batch Michigan brand that values community, craftsmanship, and conscious care.
Our ECOCERT & Ingredient Promise
We believe natural beauty begins with responsible sourcing. That’s why we choose many ingredients from ECOCERT-approved and fair-trade suppliers — ensuring purity, safety, and sustainability.
By choosing ECOCERT-quality ingredients such as shea butter, marula oil, and essential oils, we help protect both your skin and the planet. It’s our way of staying transparent, ethical, and true to our clean beauty values.
🌿 ECOCERT or USDA Organic ingredients where possible
🚫 Never parabens, sulfates, or synthetic fragrances
🐰 Always cruelty-free and ethically sourced
Learn more about ingredient safety from the Environmental Working Group (EWG) — a trusted resource for clean beauty research.
Our Skincare Philosophy
🌿Purity — 100% natural, plant-based ingredients — always free from toxins.
♻️ Sustainability — Recyclable packaging and ethically sourced materials.
✨ Transparency — Every ingredient listed, no greenwashing.
❤️ Community — Products crafted with care and integrity.
The Science Behind Our Skincare
Natural doesn’t mean less effective — it means thoughtfully made.
We combine botanical wisdom with modern skin science to strengthen the skin barrier and support a healthy microbiome. From soothing dryness to balancing oil, every formula is designed to work with your skin, not against it, for real, lasting results.
What Makes Us Different
At Pure & Natural Body Essentials, we don’t just follow clean beauty trends — we set higher standards. Every product reflects our core belief that natural skincare can be gentle, effective, and honest.
Our Difference:
🌿 Authentically Natural — Every formula is created from scratch, never white-labeled.
🧴 Handcrafted in Small Batches — Ensures freshness, consistency, and quality.
☀️ Seasonal Skincare Philosophy — Designed for Michigan’s changing climate.
🐰 Cruelty-Free & Vegan Options — Because compassion belongs in skincare, too.
🌱 ECOCERT-Approved Ingredients — Responsible sourcing that protects your skin and the planet.
“We may be small-batch, but our standards are world-class.”
— Diane, Founder
Our Commitment to Sustainability
♻️ Eco-friendly, recyclable packaging
🌱 Ethically sourced ingredients
⚡ Low-carbon, energy-conscious production
💧 Water-wise formulation practices
We partner with local and global suppliers who share our mission for ethical sourcing. Every jar and bottle is chosen for recyclability, and all packaging materials are biodegradable or compostable.
Our goal is to reduce waste and create skincare that’s better for you — and the planet.
The People Behind the Products
We’re more than a brand — we’re a family. Diane, her husband, and our dedicated Michigan team craft every product by hand with integrity and heart.
Each formula reflects years of hands-on experience and a passion for helping others achieve naturally healthy, radiant skin. We’re proud to call Michigan home — where every product begins with care and sustainability.
Why Choose Pure and Natural Body Essentials
Choosing our Michigan skincare means embracing small-batch craftsmanship, clean ingredients, and authentic formulations designed to nourish your skin naturally.
Frequently Asked Questions
What makes Michigan natural skincare unique?
Our products are crafted to adapt to Michigan’s four seasons — deeply hydrating in winter and balancing in summer — for year-round skin wellness.
Are your products safe for sensitive skin?
Yes. Every formula is designed with gentle, plant-based ingredients and tested by our founder and family on sensitive skin before release.
Are your products cruelty-free and vegan?
Always cruelty-free, with many vegan options. We never test on animals or use animal-derived ingredients unless naturally occurring (like beeswax in select balms).
Do you use certified organic or ECOCERT ingredients?
We source from ECOCERT-approved and USDA Organic suppliers whenever possible. Each ingredient is carefully chosen for purity, safety, and sustainability.
Where are your products made?
All of our skincare is handcrafted in small batches in our Michigan studio.
How can I learn more about your ingredients?
You can explore ingredient details on each product page or visit the EWG Skin Deep Database to learn about ingredient safety.
Join the Clean Beauty Movement
Choosing Pure & Natural Body Essentials means embracing sustainability, transparency, and mindful self-care — for yourself and the planet.
“Pure beauty, made naturally.”
— Diane, Founder, Pure & Natural Body Essentials